About Practice Prosperity
At Practice Prosperity we're all about creating better businesses and better lives for business owners. We want to make prosperity a practice and not just an aim.
We educate trade-based business owners to build profitable, well-run businesses that give them more time for family, more confidence in their leadership, and more freedom to enjoy life — without burning out.
The principles we live by, lead with, and build business around:
People Matter
We treat people with respect, care and fairness — no matter the pressure or pace. We value team, family and community above all.
Say What You Mean & Stand By It
We lead with candour and clarity. Straight talk builds trust — and our word means something.
Take Meaningful Action
We don’t just talk the talk. We show up, follow through, and take action on what we believe in — even when it’s hard.
Build What Matters
We build businesses that matter — to our families, our clients, and the communities we serve. Meaningful work over meaningless hustle.
Progress Over Perfection
We’re always learning, always growing. We value momentum over flawless plans — because done is better than perfect.
Own It
We take responsibility, hold each other accountable, and do what we say we’ll do. Proactive beats reactive.
Keep It Real & Resilient
We’re grounded, pragmatic, and not afraid to face challenges head-on. When we get knocked down, we rise, learn, and go again.
Live Life, Not Just Work
We believe business should support a good life — not steal it. We champion balance, freedom, and celebrate the wins along the way.
Testimonials
Our project was a complex one making it up on the go and really enjoyed working with someone who understand that and was so dedicated to making our business work.
I'll work with Cindy again anytime. Her inquiry and enthusiasm is hard to find. If you get a chance to work with her you’ll be lucky.
We were working up to 24 hours a day and were feeling quite overwhelmed. We wanted to grow but weren't sure how. Working with Cindy made us look at our numbers and made us more accountable. That gave us the courage to employ and start to take control of the business instead of just letting things roll on. 18 months later, we've doubled our income and multiplied our profit by 10!
We were working up to 24 hours a day and were feeling quite overwhelmed. We wanted to grow but weren't sure how. Working with Cindy made us look at our numbers and made us more accountable. That gave us the courage to employ and start to take control of the business instead of just letting things roll on. 18 months later, we've doubled our income and multiplied our profit by 10!
Practice Prosperity Founder:
Cindy J Drake
I’ve spent over 25 years immersed in the world of business—starting as a kid in my family’s business, exploring accounting, and even rebuilding micro-businesses in Bosnia and Kosovo. These experiences shaped my passion for helping people navigate both life and business, leading me to become a professional coach after studying in Melbourne.
As an introvert who just gets things done, I’ve carved out success on my own terms—living what I believe prosperity is truly about: balancing life and work while thriving in both.
Growing up as the eldest child, I took on responsibilities early, raising my siblings and facing my own learning challenges. School didn’t always provide the tools I needed, so I had to learn how to survive—and later, how to thrive—the hard way. These experiences give me a deep understanding of the struggles small business owners face, whether it’s feeling “not good enough” or not knowing where to begin.
Getting to my first $1M in business, I’ve faced many of the same challenges my clients experience: navigating who to trust and learning tough lessons along the way. Now, I use those lessons to empower others—helping business owners move from reactive to proactive, from managing to strategising, and from juggling to building sustainable growth.
I’m also passionate about conflict resolution and helping people see new perspectives, finding fair ground where everyone feels valued. Advocacy is important —whether it’s for your business, your family, or your dreams—because it’s what I’ve had to do for myself and my loved ones.
Outside of my work, I’m a devoted wife and mother of two, always exploring ways to live my best life. Since having children, I've been interested in learning more about the family background and culture.
Understanding and celebrating culture has become a significant part of who I am. I’m honored to serve as the Deputy Chair Director for the AUS-NZ Croatian Women in Leadership group, where I’ve played a key role in developing our women's group and creating an annual STEMM Competition to inspire the next generation of Croatian diaspora youth.
Giving back to the community is deeply important to me, and I’ve also had the privilege of working with several Indigenous businesses, supporting their growth and celebrating their rich cultural heritage.
As a time-management and planning guru, I’ve seen firsthand how good planning and strategy can propel businesses forward. Just ask my clients—many have achieved their goals by working together, and I’d love to help you do the same.
Let’s create a roadmap for your success so you can build a life and business that truly prospers.
Before working with Cindy I thought I was ready to go all in—but I quickly realised I didn’t have a clear plan or the right mindset. I used to get frustrated trying to figure everything out on my own. Feeling like there was lots of work but not really getting anywhere. The biggest shift for me was learning to chip away at things bit by bit, stay focused, and not overload myself with too many goals. Budgeting was a total game changer—when I started, I was in debt, and 1 year later I have money in the bank and the debt is gone and I am well ahead.
Now I’ve got a pipeline of work and the confidence to know exactly what I can earn, even through the ups and downs. It’s a completely different game. I feel free to enjoy time with my kids and family without constantly worrying about the business. One of the best things I learned: ‘Chase two chickens, you’ll catch none.’ I’ve learned to plan and focus, and it’s made all the difference.
Cindy is an exceptional mentor and coach. Her professionalism is unmatched, and she has a unique ability to dig really deep and truly understand the core of your business. Cindy’s strategic insights and approach have pushed me to think outside the box, implementing strategies and models that I would have never considered on my own. If you're looking for someone who will challenge your thinking, help you refine your vision, and set you on a path to success, I highly recommend Cindy.
Cindy helped me map out my business processes to find out quickly what was working and what needed a little fixing. Once we did this we were confident about employing an office manger to support the business. It has taken me a while to get to this place and I have appreciated having someone outside the business looking in. By tweaking the recruitment ad we improved the calibre of people applying and the number of applications. The process for recruitment was a smooth system which is easy to implement in my business going forward.
Recommend Cindy to look at your business if you are feeling stuck and need an outside perspective.
Cindy takes a personable approach and is exceptional at identifying issues, offering a clear and practical path to resolution. I experienced significant personal and professional growth during the 12 months I worked with her, and I’m truly grateful to have benefited from her expertise. Her supportive yet honest feedback style made it easy to tackle challenges head-on without feeling overwhelmed. I’d highly recommend working with Cindy to anyone looking to grow professionally or navigate complex career transitions.
The Team
Anja Pepyat
Business Development and System Support
Anja specialises in helping clients create more time by working through manual systems that take up too much time. Anja loves to help clients with Canva, copy writing, landing pages, website, or systems to help ease the burden. Anja has an awesome ability to cut through your pain and make new systems work as they need to be.
Marisa Punshon
Money Coach
Marisa work's with business owners to increase their profit and unlock their cash flow so they can have More Money and a Better Life.
Using the Profit First approach, Marisa has a gentle yet nurturing manner to help support business owners through the reality of what is happening in their business, concur beliefs, set new goals and set up a system to make the new goals a reality.
Curious to learn more?
Let's jump on a call where we can uncover what's going on for you and we can figure out what's the best next step for you. No commitment, no sales pitch, just a conversation.
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